Strategic communications office
Clear thinking
for public moments.
We help organizations decide what to say, when to say it, and how it will be heard.
Start a conversationWhat the office does.
Strategy
Where you stand, who needs to hear it, and a plan that can be carried out.
Communications
Messages and spokespeople that stay consistent from the first draft to the final headline.
Media relations
Steady, straightforward work with journalists and editors.
Crisis & reputation
Calm counsel under pressure, and a measured voice once it passes.
Positioning
A clear account of who you are, so others can describe you accurately.
Quiet work, clearly heard.
- 01
Listen first.
Every engagement starts with the organization, its audiences, and the setting it works in.
- 02
Say less, mean it.
Fewer messages, chosen with care and repeated with discipline.
- 03
Stay close.
You work directly with Sharon, from the first brief to the final word.
Sharon Yoked
Sharon founded Shaked Communications to offer a more considered kind of counsel. Her approach was shaped in the newsroom, and it still begins with the same question: what is the story, really?